Our Story

Lifetime Plus Coatings of America

Lifetime Plus Coatings of America is a division of the Life Specialty Coatings. Life Specialty Coatings is a family-owned business and was formed in 1963 by two friends – a chemist and a salesman. Back then, they only had one coating formula. Today, Life is a premier manufacturer of a multitude of specialty coatings for buildings and houses.

Life Specialty Coatings has since grown into a leading manufacturer of premier specialty architectural coatings and house paints.

As one of their several divisions, Lifetime Plus Coatings of America, belongs to a tradition of quality painting. Along with our own name brand, we also manufacture widely respected names such as Stretch-Guard™, Life Deck™ and Rainshield™. We care about the environment and work to keep the amount of volatile organic compounds (VOCs) in our products extremely low. We go above and beyond, formulating our products to beat even future regulations.

Our Company History

Lifetime Plus is a family-owned company with both corporate offices and manufacturing facilities in Santa Fe Springs, California. Since its inception in 1963, Lifetime Plus has been recognized as a respected manufacturer of paint. The aggressive posture of ownership has placed Lifetime Plus on the cutting edge of the latest technological advancements in the industry.

Lifetime Plus was founded on the principle of manufacturing the finest quality paint, coatings and associated products are formulated to exceed the highest standards of the professional contractor.

Lifetime Plus prides itself in being pioneers in the manufacturing of wall coatings and roof coatings. Lifetime Plus coatings such as Stretch Guard and Cool Life have been developed and tested to withstand the most severe weather conditions from freezing Wisconsin winters to the blistering heat of an Arizona summer. 

Lifetime Plus specializes in formulating exterior paint and coating to address serious geological challenges. Heavy vibration, as well as thermal shock expansion and contraction cause cracking in stucco and masonry surfaces. Ordinary house paints offer no protection for this problem, Lifetime Plus coatings do.

Lifetime Plus coatings have been established products since the late 1970s. In the 1980s Lifetime Plus incorporated the technological advances in the exterior paint coating industry developing wall coatings using the highest quality ingredients. 

This advanced new product has been used successfully and promoted by professional painting/coating contractors. As a result Lifetime Plus produces the finest coating material for any type of home.

Lifetime Plus was a pioneer in heat reflective technology. After developing Cool Life concrete color seal for its popular Life Deck line of products, Lifetime Plus obtained the coveted heat reflective ASTM#: D-C1549 from the state of California. By adding this revolutionary technology to its Stretch-Guard product, Lifetime Plus has created a coating that will last a lifetime in the harshest environments. At the same time reflecting the sun’s harmful rays allowing homeowners long term energy savings. This groundbreaking product is sold exclusively through a dealer network of Home Improvement contractors. The highest standards are expected of all personnel involved in Lifetime Plus’s Home Improvement program. 

Lifetime Plus’s coatings are many times thicker than ordinary house paint. Advances technology that seals cracks, waterproofs porous surfaces and provides an attractive, durable finish with a lifetime warranty. Cool Life Coatings are the solution to a homeowner’s exterior protection and maintenance challenges.